MCNPro: Brand Masters with Kim Mitchell

 

Join our MCN Media Production and Branding Special Interest Group (SIG) for a new MCNPro: Brand Masters on September 21st at 2.15pm EST.

 

How do you manage the most valuable museum brand in the world on a daily basis? How this came to be? And what’s next? We’ll ask Kim Mitchell  the Chief Communications Officer at The Museum of Modern Art on our next conversation.

Since 2008 she has been leading the marketing, communications strategy and some of the most award-winning campaigns and projects of the museum sector. Currently spearheading organization-wide brand strategy, research and visual identity project for The Museum of Modern Art and MoMA PS1.

Hosted by Luis Marcelo Mendes, journalist and independent consultant to cultural organizations, currently living in Rio de Janeiro, Brazil. His work focuses on communications projects; design and branding management; digital media; publishing and exhibitions. Co-Chair of the MCN’s Media Production and Branding Special Interest Group with Anna Chiaretta Lavatelli.

 

kim-mitchellKim Mitchell is the Chief Communications Officer at The Museum of Modern Art and was always interested in art at an early age. She studied at Moore College of Art & Design and completed her graduate degree in Communications Management from Syracuse University, New York.

Since 2008 she has been leading the marketing, communications strategy and some of the most award-winning campaigns and projects of the museum sector. Currently spearheading organization-wide brand strategy, research and visual identity project for The Museum of Modern Art and MoMA PS1.

 

 

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MCN Pro: Photogrammetry in Museums

Photogrammetry visualization of an Owl specimen

 

Join the MCN Digital Imaging special Interest Group (SIG) on August 22nd at 1pm EST for an update on a photogrammetry project presented at MCN 2015. Professors at the University of Minnesota and University of Wisconsin have developed software tools to enhance workflow efficiency and rendering quality of photogrammetric models created with AgiSoft PhotoScan. Photographers at the Minneapolis Institute of Art have been applying these tools to document a collection of ancient Chinese bronze vessels in preparation for a major traveling exhibition. Following brief presentations by the participants, we will discuss the process, various challenges and plans for the future. We will also be joined by Carla Schroer of Cultural Heritage Imaging.

There will be opportunity to ask questions and share ideas following the presentation.

Presenters:
– Professor Gary Meyer, Department of Computer Science at UMN
– Professor Seth Berrier, University of Wisconsin, Stout
– Michael, Tetzlaff, PhD candidate at UMN
– Charles Walbridge, Lead Collections Photographer, Mia
– Carla Schroer, Cultural Heritage Imaging

Agenda:
1. Demonstration of UMN Unstructured Light Field Viewer
2. Demonstrations of UW/Stout AgiSoft WorkFlow Tool
3. Museum Case Study in Photogrammetry: Mia Chinese Bronze Project
4. Questions and Discussion

 

 

 

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MCN Pro: DAMs 101 for Small Museums

Kelly Carpenter, Digital Assets Manager at the Albright-Knox Art Gallery, will chat with the MCN Small Museum SIG about her experiences implementing and working with a digital assets management program. She’ll discuss what a DAM system is (and what it isn’t), what you should think about when choosing a DAM system for your organization, and the important steps you should take before implementing your chosen DAM system. She’ll also answer any questions you have about your DAM project.

Bio:
Kelly Carpenter, Digital Assets Manager
Profile photo of Kelly CarpenterRaised in Northern NY, but currently living in Buffalo, NY, Kelly Carpenter has worked at the Albright-Knox Art Gallery for the last six and half years. Kelly started working in the IT Department in November 2009 as the museum’s Information Coordinator, and moved into the Curatorial Department in October 2010 as the museum’s first Digital Media Manager. Since 2012, she is the Digital Assets Manager and manages the museum’s Digital Assets Collection estimated at over 250,000 born-digital and analog materials and the digital asset management system. Kelly also is an active content provider for the museum’s social media and web-based platforms, including Instagram, Historypin, Tiki-Toki, Twitter and Facebook. Before working at the Albright-Knox, Kelly received a Bachelor’s and Master’s Degree in Art History and a Master’s Degree in Museum Studies and worked at several non-profit cultural institutions, ranging from historical societies, libraries, and various types of museums.

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MCN Pro – March 17th – Video Recording Booths

MCN Pro Workshop, “Just Push Record: Video Recording Booths for Visitors” on Tues, March 17, 2015 at 2pm EST (11am PST)

Over the past ten years, booths have become popular for encouraging visitors to record their own responses to museum experiences and have taken a variety of forms in museum galleries across the country. This one-hour workshop will explore a few different styles of video recording booths and their application to the gallery experience.  Learn more about this workshop and join the Google Hangout on Air.  #MCNpro

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