MCNPro – User Journey Mapping

Join us on Friday, September 22 at 12pm EST for session on User Journey Mapping!

 

A user journey map is a visualization of the steps your visitors go through in engaging with the museum during the visit. This user research tool shows what happens at each stage and visualizes the experience highlighting the visitor needs, actions, emotions and pain points. Join us to learn about this user research tool and see how some organizations have implemented them to improve the visitor experience.

This MCNPro webinar was organized by the Data & Insights SIG. Chairs of the group Elena Villaespesa and Trilce Navarrete led this session about journey mapping.

 

The Speakers:

Allegra Burnette is currently an independent consultant, focused on helping organizations establish and integrate coherent, user-centered digital programs that use best practices in customer and visitor experience to grow audiences, improve experiences, and transform internal processes. Until recently, Allegra was a principal analyst on the customer experience team at Forrester Research, where she researched, wrote, and consulted on design-related topics within CX. Prior to joining Forrester in 2014, Allegra was the Creative Director of Digital Media at The Museum of Modern Art, New York, where she oversaw design and production across all interpretive technology, including the museum’s website, MoMA.org. Before working at MoMA, Allegra created and ran a media department at the renowned museum exhibition design firm Ralph Appelbaum Associates. Allegra has taught in the online graduate program at Johns Hopkins University and served as president of the board of the Museum Computer Network (MCN). She has a bachelor’s degree in art history from Dartmouth College and an MFA in museum exhibition planning and design from the University of the Arts.

Michelle Grohe is the Assistant Curator of Education & School Programs at the Isabella Stewart Gardner Museum. She currently project manages the Gardner’s interdepartmental Visitor Experience and Digital Pilot teams, focusing on first time visitors and evaluation frameworks and tools. Working at the Gardner since 2005, Grohe has led several research initiatives around the Visual Thinking Strategies methodology, including longitudinal studies with elementary and high school partner students. She is also currently National Art Education Association (NAEA) Museum Education Division Director. Grohe has an MA in Art + Design Education from Rhode Island School of Design and a BFA in Studio Art from Millikin University.

Laura Mann has 20 years of experience developing creative and technical solutions including web, mobile, and interactive media for the cultural sector. Trained as an academic art historian, she started her career in business development with a small experimental theater company that provided audio tours to museums and historic sites. She led business development at Antenna, driving its rapid growth from innovative newcomer to market leader in mobile experiences for the cultural and heritage sector. At Mediatrope Interactive, she developed award-winning web solutions and software applications for large museum and nonprofit clients. In 2013, she joined the consultancy Frankly, Green + Webb to open the firm’s US office. Her work as a consultant in grounded in her years of hands-on experience in mobile interpretation, interactive design and digital technology. She is deeply committed to providing research, insight and design solutions that deliver real value to organizations and their audiences.

 

Download the slides here!

 

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MCNPro – CollectiveAccess for Museums

Presented by the Small Museum SIG

Friday, April 28, 1pm ET

CollectiveAccess is a free open-source software for managing and publishing museum and archival collections. Join John Turner, Senior Manager of Museum Technology at the University of Michigan Museum of Art, as he shares his experience installing, customizing, and using CollectiveAccess to manage the Museum’s extensive collection of artwork, loan tracking, exhibitions, and conservation and inventory workflows.

 

John Turner headshotJohn Turner has been playing cat and mouse with technology since birth. 

Inspired by his grandfather who worked for Heathkit and surrounded by unassembled electronics, cameras, and Lionel Trains, he began his lifelong fascination with gadgets after being electrocuted at an early age. 

Now after nearly four decades and surviving subsequent brushes with loose electrons, he has lost his hair and has been working with technology within the museum world for over a decade starting in San Francisco at the premiere hands-on-science museum, the Exploratorium in 2001. 

After serving as the primary technical contact with research partners at Intel Labs, HP Labs and the Concord Consortium for multiple museum handheld and RFID research projects, he left the Bay Area to circumnavigate the globe with his wife before they landed in Ann Arbor to raise their family. 

Working in multiple technical capacities at the University of Michigan Museum of Art since 2006, as the Senior Manager of Museum Technology he currently manage all aspects of the museum that can be rendered on a screen or plugged in. In his free time, he owns a photography studio: www.pbjt.com

 

 

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MCNPro: Brand Masters with Kim Mitchell

 

Join our MCN Media Production and Branding Special Interest Group (SIG) for a new MCNPro: Brand Masters on September 21st at 2.15pm EST.

 

How do you manage the most valuable museum brand in the world on a daily basis? How this came to be? And what’s next? We’ll ask Kim Mitchell  the Chief Communications Officer at The Museum of Modern Art on our next conversation.

Since 2008 she has been leading the marketing, communications strategy and some of the most award-winning campaigns and projects of the museum sector. Currently spearheading organization-wide brand strategy, research and visual identity project for The Museum of Modern Art and MoMA PS1.

Hosted by Luis Marcelo Mendes, journalist and independent consultant to cultural organizations, currently living in Rio de Janeiro, Brazil. His work focuses on communications projects; design and branding management; digital media; publishing and exhibitions. Co-Chair of the MCN’s Media Production and Branding Special Interest Group with Anna Chiaretta Lavatelli.

 

kim-mitchellKim Mitchell is the Chief Communications Officer at The Museum of Modern Art and was always interested in art at an early age. She studied at Moore College of Art & Design and completed her graduate degree in Communications Management from Syracuse University, New York.

Since 2008 she has been leading the marketing, communications strategy and some of the most award-winning campaigns and projects of the museum sector. Currently spearheading organization-wide brand strategy, research and visual identity project for The Museum of Modern Art and MoMA PS1.

 

 

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MCN Pro: Photogrammetry in Museums

Photogrammetry visualization of an Owl specimen

 

Join the MCN Digital Imaging special Interest Group (SIG) on August 22nd at 1pm EST for an update on a photogrammetry project presented at MCN 2015. Professors at the University of Minnesota and University of Wisconsin have developed software tools to enhance workflow efficiency and rendering quality of photogrammetric models created with AgiSoft PhotoScan. Photographers at the Minneapolis Institute of Art have been applying these tools to document a collection of ancient Chinese bronze vessels in preparation for a major traveling exhibition. Following brief presentations by the participants, we will discuss the process, various challenges and plans for the future. We will also be joined by Carla Schroer of Cultural Heritage Imaging.

There will be opportunity to ask questions and share ideas following the presentation.

Presenters:
– Professor Gary Meyer, Department of Computer Science at UMN
– Professor Seth Berrier, University of Wisconsin, Stout
– Michael, Tetzlaff, PhD candidate at UMN
– Charles Walbridge, Lead Collections Photographer, Mia
– Carla Schroer, Cultural Heritage Imaging

Agenda:
1. Demonstration of UMN Unstructured Light Field Viewer
2. Demonstrations of UW/Stout AgiSoft WorkFlow Tool
3. Museum Case Study in Photogrammetry: Mia Chinese Bronze Project
4. Questions and Discussion

 

 

 

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MCN Pro: DAMs 101 for Small Museums

Kelly Carpenter, Digital Assets Manager at the Albright-Knox Art Gallery, will chat with the MCN Small Museum SIG about her experiences implementing and working with a digital assets management program. She’ll discuss what a DAM system is (and what it isn’t), what you should think about when choosing a DAM system for your organization, and the important steps you should take before implementing your chosen DAM system. She’ll also answer any questions you have about your DAM project.

Bio:
Kelly Carpenter, Digital Assets Manager
Profile photo of Kelly CarpenterRaised in Northern NY, but currently living in Buffalo, NY, Kelly Carpenter has worked at the Albright-Knox Art Gallery for the last six and half years. Kelly started working in the IT Department in November 2009 as the museum’s Information Coordinator, and moved into the Curatorial Department in October 2010 as the museum’s first Digital Media Manager. Since 2012, she is the Digital Assets Manager and manages the museum’s Digital Assets Collection estimated at over 250,000 born-digital and analog materials and the digital asset management system. Kelly also is an active content provider for the museum’s social media and web-based platforms, including Instagram, Historypin, Tiki-Toki, Twitter and Facebook. Before working at the Albright-Knox, Kelly received a Bachelor’s and Master’s Degree in Art History and a Master’s Degree in Museum Studies and worked at several non-profit cultural institutions, ranging from historical societies, libraries, and various types of museums.

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MCN Pro – March 17th – Video Recording Booths

MCN Pro Workshop, “Just Push Record: Video Recording Booths for Visitors” on Tues, March 17, 2015 at 2pm EST (11am PST)

Over the past ten years, booths have become popular for encouraging visitors to record their own responses to museum experiences and have taken a variety of forms in museum galleries across the country. This one-hour workshop will explore a few different styles of video recording booths and their application to the gallery experience.  Learn more about this workshop and join the Google Hangout on Air.  #MCNpro

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