Announcing MCN 2019-2021 Strategic Plan: Achieving impact through inclusion, innovation, and community building

 

Updated mission and vision statements, summer 2018

  • To grow the digital capacity of museum professionals by connecting them to ideas, information, opportunities, proven practices, and each other.
  • A world in which all museums are empowered digitally to achieve their missions.

 

We’re pleased to announce MCN’s new three-year strategic plan (2019-2021), which was developed following a productive and energetic strategic retreat with the full board in Washington, DC this past June.

Board strategic retreat June 2018

Three years ago, in June 2015, the then-board of MCN convened in Princeton, NJ to develop a 3-year strategic plan: “Celebrating 50 Years: Advancing Transformation & Innovation in Museums” (2016-2018). MCN had operated without a formal strategic plan for roughly five years, and it had become necessary to get back on track.

The four-page document was intentionally brief: it cast a vision around five strategic priorities each with a set of non-exhaustive success criteria designed to give future board members buy-in, agency, and creativity to develop a series of tactical tasks under each of the plan’s larger objectives. These tactical tasks were documented in three successive annual “Work Plans” that also served as a tool to track progress. Much was accomplished over the past three years: increasing year-round professional development opportunities with the launch of MCN’s mentorship program (now in its second year), growing the SIGs, and improving MCN’s governance and operations, culminating in 2017 with the celebration of MCN’s 50th anniversary, which galvanized our community and resulted in many inspiring community-led projects such as MCN50 Voices.

Going into this year’s strategic development process, we started by looking at what was achieved and what wasn’t, before identifying the most urgent challenges and risks that MCN currently faces. We found ourselves asking many of the same questions we had three years earlier: What is MCN’s core purpose? How do we best serve the needs of our community? How do we ensure that we have adequate resources to support and deliver on our mission? And perhaps, more fundamentally, how do we ensure MCN’s long-term sustainability?

To respond to these questions, we developed five key strategic priorities to focus MCN’s work and frame our decision-making from 2019 through 2021:

  1. Mobilize members of the MCN community
  2. Refine our products and value
  3. Achieve long-term sustainability
  4. Transform MCN’s online platforms
  5. Embed diversity, equity, accessibility and inclusion in everything we do

Lastly, in spite of many recent improvements in governance and operational principles that give MCN the support it needs to run effectively, we noticed a few issues calling for our attention. Among them, a lack of continuity in the transfer of institutional memory from outgoing to incoming board members, at a time when the former’s knowledge and experience are at their peak. So the Governance Committee will look at ways to remedy those issues.

Since its beginnings, MCN has been, and remains today more than ever, a community organization. The work invested behind the scenes to strengthen MCN is only driven by our desire to serve the needs of our community and to support each an everyone of you throughout your professional lives in museums. This next strategic plan is designed to grow MCN’s capacity to deliver on its mission so all museums are empowered digitally to achieve theirs.

Eric Longo
Executive Director

MCN 2019-2012 Strategic Plan

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Heads up! Limited Early Bird tickets this year

This year we are changing our Early Bird ticket allotment to make it more predictable.

Starting with MCN 2018, only a limited number of Early Bird tickets will be available.

Predicting conference attendance is difficult and affects MCN’s ability to make reliable financial projections. One of the ways we believe we can have a better handle on this is by limiting the number of Early Bird tickets available.

Registration opens on June 28 with 150 Early Bird tickets up for grabs on a first-come, first-served basis until sold out or July 31, whichever comes first.

MCN remains committed to providing the best conference experience your money can buy at a price point we can all live with (conference fees). We look forward to seeing you in Denver in November.

Eric Longo, Executive Director

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