Planning a Usability Test: Three Case Studies – May 2nd at 3pm EST
Join the Human Centered Design SIG and guest Kathi Kaiser of Centralis for a webinar on May 2nd. The best way to improve a product is to watch people use it, but planning a usability study can seem daunting. Museum professionals often wonder how to best address basic questions when planning user research, such as:
- When should I do usability testing?
- Where should testing happen? In the galleries? In a conference room? Remotely?
- Who should I choose as participants for my study?
- How many participants do I need?
The honest answer to all of these questions is, it depends. To shed light on the factors you should consider, Kathi will share three case studies that took different approaches to usability testing, and why. You’ll hear how other organizations have tackled key questions and trade-offs, and learn how to adapt this important methodology to a variety of contexts. Kathi will also answer your questions about how to best plan usability studies in your own institutions.
Thu, May 2, 2019 3:00 PM – 4:00 PM EDT
Please join my meeting from your computer, tablet or smartphone.
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United States: +1 (224) 501-3412
Access Code: 743-352-877
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The Media Production and Branding Special Interest Group supports museum professionals through discussions on methods for digital media production (video, audio, text, etc.) as a storytelling and audience engagement device to manifest an organization’s identity and mission. We also maintain a technical focus on production methodology as well as developing brand identity through creation and distribution of digital content.
Our group led a presentation and discussion March 13th about branding in video content. Watch the recorded presentation here on Basecamp. For our next discussion, we are pairing with the Social Media SIG to discuss how to share your video content across multiple platforms, and strategies for repurposing a video to work on different channels.
Join our SIG to ask questions, share your projects, and collaborate on topics from branding decision-making to production techniques to media evaluation.
Kelsey Cvach, Chair
Ryan Waggoner, co-Chair
MCN is pleased to announce that Axiell partnered with MCN as its 2016 “Market Trends sponsor”. This gives Axiell the opportunity to develop an annual survey, whose findings will add new market intelligence to our sector in the form of a free industry report that will be shared throughout MCN’s community and Axiell’s customers.
Axiell is interested in knowing the predominant strategies that museums use to improve your collections data and to what degree your institution is leveraging volunteers and crowdsourcing. Leveraging volunteers and crowdsourcing are often lauded as solutions for addressing digitization backlogs, data cleaning and increasing the depth of data records.
However, this is often much more difficult than it sounds and comes with an inherent set of challenges. While some institutions make fantastic strides in this area, others struggle to get started.
If you’re interested in responding to the survey, use the info below:
The findings of the survey will be made available in a free report which will provide readers with insight into how different institutions use volunteers and crowdsourcing to improve their collections data; how different institutions prioritize this approach, how much progress has been made, what challenges are being faced and what solutions are being implemented. The report will be co-presented by Axiell and MCN.
The full report will include case studies and practical advice from successful programs, identify challenges and potential pitfalls and provide an overview of how the industry prioritizes volunteers and crowdsourcing.
MCN is proud to sponsor Karaoke Night during the Museums and the Web Conference in Chicago, IL. We’ll provide the karaoke, snacks, and a first round—additional drinks are on you. Join us for a great community building event!
When: Friday, April 10th, 9:00pm to 2:00am
Where: Pop KTV
2002 S Wentworth Ave (2nd Floor)
Map & Directions
Located 4 stops from MW2015 Conference Hotel on the Red Line (Cermak-Chinatown stop)
Start practicing now. We’ll see you there!
Photograph: Martha Williams POP KTV
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