A public/private partnership: Building a new type of museum app
Wednesday, November 2, 2016 4:30 PM – 5:00 PM
Session Leader: Keir Winesmith, Head of Web + Digital Platforms, San Francisco Museum of Modern Art
Co-Presenter: Andrew Mason, Co-Founder, Detour
Developed in partnership with local startup Detour, the SFMOMA app features a new breed of guided narratives that take you through the galleries and out onto the streets of San Francisco. Including synced audio that allows social listening, SFMOMA and Detour have developed one of the first mobile experiences that combines indoor positioning with outstanding narrative content. This app would be technically and financially prohibitive for almost all museums, even with external funding, so how and why did this happen and how does the app actually work? Andrew Mason, CEO of Detour, and Keir Winesmith, Head of Digital at SFMOMA, will provide an outline of the content authoring, location mapping, and content delivery stack for the app. They’ll also, most probably, argue about who is responsible for what in this collaboration.