#MCN2016 Sessions: Partnering with Content Distributors to Reach New Audiences

Google Arts Culture screenshot

Partnering with Content Distributors to Reach New Audiences

Friday, November 4, 2016
11:30 AM – 12:00 PM
Speaker : Courtney O’Callaghan, Chief Digital Officer, Freer and Sackler Galleries
Speaker : Lucy Schwartz, Program Manager, Google UK Limited

Do outside content distributors help museums and cultural institutions reach audiences outside of their usual fields? What are the pros and cons of working with a global platform? Join us for an interactive discussion about partnering with content distributors. The conversation will explore the value GCI brings to both a large institution like the Smithsonian and a more traditional art museum like the Freer|Sackler. Discussion will include the use case of  “Honor Nepal,” where the Freer|Sackler teamed up with GCI and 9 other museums to Honor Nepal on the anniversary of the devastating earthquakes that struck the country.

Transcript

 

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