Chair

Bora Sheshu, Head of UX, The Metropolitan Museum of Art

Bora is the Head of user experience design at The Met. She’s a multi-disciplinary designer, storyteller and researcher, who focuses on creating audience-centered and data-driven experiences. She’s devoted to advancing user experience as a practice across the museum sphere. At The Met, she has successfully implemented audience development, usability testing, and design thinking across all digital initiatives as well as non-digital practices. She’s created the User Research Lab to conduct moderated and unmoderated testing, and integrating user testing into the design process. She’s passionate about big ideas and always aiming to represent the unspoken user voice. She seeks excellence in every aspect of her work with empathy and a strong sense of design. Since starting at The Met, she’s launched redesigns for The Met’s homepage, object page, and a new digital product, The Primer, that prepares visitors for their visit based on audience engagement. Her main effort this year is establishing a Design System that incorporates UX, visual design, and voice as part of a universal system across The Met’s digital experiences to include: website, media and e-commerce in an effort to establish consistency and user-centered system of components that reflect UX best practices. Prior to joining The Met, she lead user experience at HBC Digital and NBCUniversal.

Co-Chair

Cathy Sigmond, Research Associate, RK&A, Inc.

Cathy Sigmond is a Research Associate at RK&A, Inc., a firm in Alexandria, VA and New York City that partners with cultural organizations across the country on intentional planning, research, and evaluation. In her work as an evaluator, Cathy helps museum professionals think strategically about the audiences they intend to serve. She is a strong advocate for integrating research and evaluation into all aspects of museum work– particularly, exhibition and program development — to help practitioners understand how the interplay of design, messaging, and the built environment affect the visitor experience. Most recently, she evaluated approaches to digital interactives at a children’s museum, conducted message testing for an exhibition on fossils and climate change, and assessed usability and messaging for an exhibition on the future of New York City. Cathy has spoken about the value of evaluation and design research for museums at a variety of conferences and universities, including the Museum Computer Network, Visitor Studies Association, and the Fashion Institute of Technology. Prior to joining RK&A, Cathy earned her master’s degree in Museum Education from Tufts University and worked as an educator and researcher in a variety of science, history, and art museums.

Interested in joining the Human-Centered Design SIG?

Fill out Google form here, someone will be in touch shortly.

Mission

Humans are at the heart of every museum interaction: visitors who enter a physical front door, users who explore a website, fans interacting on social media, community members looking for support, museum staff and volunteers who create and nurture these spaces. In human-centered design, we seek to understand the needs of these people, and place those needs at the center of our work. The Human-Centered Design SIG aims to foster conversations in the MCN community and beyond about who we serve, how to understand their needs, and the role that museums can and should play in the broader human community. We begin with the principle that accessibility and equity are essential to museums, and place service to the community and world at the core of our work.

To join the SIG please fill out the short Google Form and one of the Co-chairs will be in touch shortly.

Relevant topics include: 
  • Best practices and strategies for centering experience design
  • Integrating conversations about the visitor experience into the museum’s digital and
    analog processes
  • Exploring and advocating for best practices for inclusion and access