Human-Centered Design SIG

Chair

Bora Sheshu, Director of Product Design, MailChimp

Bora is now Director of Product Design at MailChimp. She’s a multi-disciplinary designer, storyteller and researcher, who focuses on creating audience-centered and data-driven experiences. She’s devoted to advancing user experience as a practice across the museum sphere. Previously Head of user experience design at The Metropolitan Museum of Art, she successfully implemented audience development, usability testing, and design thinking across all digital initiatives as well as non-digital practices. Additionally, she created the User Research Lab to conduct moderated and unmoderated testing, and integrating user testing into the design process, and helped launch redesigns for The Met’s homepage, object page, and a new digital product, The Primer, that prepares visitors for their visit based on audience engagement. Bora is generally passionate about big ideas and always aiming to represent the unspoken user voice. She seeks excellence in every aspect of her work with empathy and a strong sense of design. Prior to working The Met, Bora led user experience at HBC Digital and NBCUniversal.

Co-Chair

Cathy Sigmond, Senior Associate, RK&A

Cathy Sigmond is a Senior Associate at RK&A, a research and evaluation consultancy that partners with organizations to achieve impact on audiences. Cathy’s mission is to help anyone and everyone– no matter their role or background– become a deeper, more evaluative thinker.  In her work as a strategist and researcher, she helps guide clients in centering their audiences’ voices and perspectives in all that they do.  Her recent projects range from leading design concept testing for a suite of new galleries and multimedia spaces at the National Air and Space Museum, to evaluation capacity building for the Aldrich Contemporary Art Museum, to assessing the impact of an equity-focused arts administration program at the Perez Art Museum Miami.  Cathy is passionate about sharing the value of evaluative thinking with others; she presents regularly at museum and design conferences and graduate programs, like the Fashion Institute of Technology’s Exhibition and Experience Design program and the Pratt Institute’s Museums and Digital Culture program.  Cathy is one of the founding members of the HCD SIG and has co-chaired the group since fall 2018.

Interested in joining the Human-Centered Design SIG?

Fill out Google form here, someone will be in touch shortly.

Mission

Humans are at the heart of every museum interaction: visitors who enter a physical front door, users who explore a website, fans interacting on social media, community members looking for support, museum staff and volunteers who create and nurture these spaces. In human-centered design, we seek to understand the needs of these people, and place those needs at the center of our work. The Human-Centered Design SIG aims to foster conversations in the MCN community and beyond about who we serve, how to understand their needs, and the role that museums can and should play in the broader human community. We begin with the principle that accessibility and equity are essential to museums, and place service to the community and world at the core of our work.

To join the SIG please fill out the short Google Form and one of the Co-chairs will be in touch shortly.

Relevant topics include: 
  • Best practices and strategies for centering experience design
  • Integrating conversations about the visitor experience into the museum’s digital and
    analog processes
  • Exploring and advocating for best practices for inclusion and access