Strategy SIG


Tricia Robson, Senior Project Manager, The Metropolitan Museum of Art

Tricia Robson is a strategist and team lead with over a decade of experience in digital strategy and production, contemporary art history, and project management. As the current Director of Digital Strategy at the Fine Arts Museums of San Francisco (the de Young and Legion of Honor museums), she manages the overall strategy, content production, development, scheduling, and budgets for the museums’ chief digital channels, including websites, digital interactives, tech partnerships, video production, mobile/apps, and onsite digital signage. Prior to the Fine Arts Museums, she worked at Google, the Museum of Contemporary Art Denver, and the Museum of Contemporary Art San Diego. She has her Masters in Contemporary Art History from the University of Colorado at Boulder and her Bachelors in Art History and English from the University of San Diego.


Douglas Hegley, Chief Digital Officer, The Metropolitan Museum of Art

Douglas Hegley joined the museum sector in 1997, after previous stints in higher education and pediatric research. During 14 years at The Metropolitan Museum of Art, he helped create collaborative technology operations and deliver engaging digital content to visitors. In 2011 he joined the Minneapolis Institute of Art, where as the Chief Digital Officer he sets the vision and strategy for all digital media and technology efforts, and aims to deliver engaging stories to all audiences via digital channels. Mr. Hegley has been recognized by his peers as a leader in the field, and has served on the boards and committees of several cultural heritage organizations, including the Minnesota Association of Museums, and MCN.


Strategic planning is beneficial for all Museums to undertake. In particular strategic planning in the digital realm is not only beneficial, but necessary in today’s Museum. From a high-level, senior management perspective, discussions will begin with addressing digital interpretation, digital asset management, and the sharing of the Museum’s rich digital content. How do we contend with gaining support for digital initiatives? How do digital priorities fit into overall Museum strategic priorities? How do we educate the importance of digital access and encourage all staff to be digital advocates? How do we fund our priorities in relationship to all Museum priorities?

Discussion topics include
  • The role of digital in museum-wide strategic planning
  • Digital content strategies
  • Managing up and educating throughout the museum
  • Priorities and balancing these priorities across the museum
  • The role of digital content in exhibitions and maximizing its effectiveness
  • Digital technologies and how we tell our stories
  • Museum-wide digital responsibilities
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