Strategy SIG

Chair

Tricia Robson, Senior Project Manager of Digital, Education, Publications, Imaging, Libraries & Live Arts, The Metropolitan Museum of Art

Tricia Robson is a strategist and team lead with over a decade of experience in arts nonprofits and tech, specializing in cross-departmental project management, digital strategy and production, and art history. Tricia is the current Senior Project Manager for Digital, Education, Publications, Imaging, Libraries & Live Arts (DEPILL) at The Metropolitan Museum of Art, where she manages the implementation of key programs and initiatives, cross-departmental workflows, and strategic alignment across DEPILL groups. She previously served as Director of Digital Strategy at the Fine Arts Museums of San Francisco (FAMSF), where she oversaw the strategy, content production, development, scheduling, and budgets for the museums’ chief digital channels. Prior to FAMSF, she worked at Google, the Museum of Contemporary Art Denver, and the Museum of Contemporary Art San Diego. She has her Masters in Contemporary Art History from the University of Colorado at Boulder and her Bachelors in Art History and English from the University of San Diego.

Co-Chair

Susan Wigodner, Manager of Exhibition Media, Obama Foundation

Susan Wigodner is a strategist and project manager focused on creating digital experiences for history museums, along with sustainable internal processes. Susan joined the Obama Foundation in 2019, and currently works on planning for the future Obama Presidential Center that will be built in Chicago. Prior to her current role, Susan managed digital projects for the Field Museum — including a website redesign in conjunction with the organization’s first rebrand in 20 years and the staff input/feedback strategy to match — and coordinated the development of interactives, media installations, and an audio guide/app for the opening of the National September 11 Memorial Museum in May 2014.

Susan holds an M.A. in museum studies from George Washington University and a B.A. in history and anthropology from Lehigh University. She loves digital project management tools, finding better ways to collaborate across teams and organizations, and when kids and pets pop up on video calls.

Mission

Strategic planning is beneficial for all Museums to undertake. In particular strategic planning in the digital realm is not only beneficial, but necessary in today’s Museum. From a high-level, senior management perspective, discussions will begin with addressing digital interpretation, digital asset management, and the sharing of the Museum’s rich digital content. How do we contend with gaining support for digital initiatives? How do digital priorities fit into overall Museum strategic priorities? How do we educate the importance of digital access and encourage all staff to be digital advocates? How do we fund our priorities in relationship to all Museum priorities?

Discussion topics include
  • The role of digital in museum-wide strategic planning
  • Digital content strategies
  • Managing up and educating throughout the museum
  • Priorities and balancing these priorities across the museum
  • The role of digital content in exhibitions and maximizing its effectiveness
  • Digital technologies and how we tell our stories
  • Museum-wide digital responsibilities
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Resources

Coming soon.