Join our MCN Media Production and Branding Special Interest Group (SIG) for a new MCNPro: Brand Masters on September 21st at 2.15pm EST.
How do you manage the most valuable museum brand in the world on a daily basis? How this came to be? And what’s next? We’ll ask Kim Mitchell the Chief Communications Officer at The Museum of Modern Art on our next conversation.
Since 2008 she has been leading the marketing, communications strategy and some of the most award-winning campaigns and projects of the museum sector. Currently spearheading organization-wide brand strategy, research and visual identity project for The Museum of Modern Art and MoMA PS1.
Hosted by Luis Marcelo Mendes, journalist and independent consultant to cultural organizations, currently living in Rio de Janeiro, Brazil. His work focuses on communications projects; design and branding management; digital media; publishing and exhibitions. Co-Chair of the MCN’s Media Production and Branding Special Interest Group with Anna Chiaretta Lavatelli.
Kim Mitchell is the Chief Communications Officer at The Museum of Modern Art and was always interested in art at an early age. She studied at Moore College of Art & Design and completed her graduate degree in Communications Management from Syracuse University, New York.Since 2008 she has been leading the marketing, communications strategy and some of the most award-winning campaigns and projects of the museum sector. Currently spearheading organization-wide brand strategy, research and visual identity project for The Museum of Modern Art and MoMA PS1.