March SIG Corner: Media Production & Branding


DSLR Camera stock image with Media Production and Branding overlaid text

The Media Production and Branding Special Interest Group supports museum professionals through discussions on methods for digital media production (video, audio, text, etc.) as a storytelling and audience engagement device to manifest an organization’s identity and mission. We also maintain a technical focus on production methodology as well as developing brand identity through creation and distribution of digital content.

Our group led a presentation and discussion March 13th about branding in video content. Watch the recorded presentation here on Basecamp. For our next discussion, we are pairing with the Social Media SIG to discuss how to share your video content across multiple platforms, and strategies for repurposing a video to work on different channels.

Join our SIG to ask questions, share your projects, and collaborate on topics from branding decision-making to production techniques to media evaluation.


Kelsey Cvach, Chair


Ryan Waggoner headshot
Ryan Waggoner, co-Chair