Social Media SIG


Jonathan Munar, Director of Digital Media and Strategy, Art21

Jonathan Munar is the Director of Digital at Art21, heading the organization’s digital presence across Web, social media, and related platforms. Previously, Jonathan was a member of the Website department at The Metropolitan Museum of Art. He has served on the board of the American Alliance of Museums (AAM) Media & Technology Professional Network and has been a presenter, guest lecturer, contributor, and panelist for organizations such as New York University, Baruch College, Art Dealers Association of America, Museum Computer Network, Museums and the Web, the New Media Consortium (NMC) Horizon Report, and the New York City ArtsTech Meetup.


Emily Haight, Social Media Manager, New-York Historical Society

Emily Haight is currently the Social Media Manager at the New-York Historical Society. Previously, Emily managed social media, e-communications, planned advertising, and designed and coordinated graphic materials at the National Portrait Gallery, Smithsonian Institution. She also previously managed social media at the National Museum of Women in the Arts, collaborating and planning the museum’s #5WomenArtists social media campaign. She currently serves on the board of the American Alliance of Museums (AAM) Media & Technology Professional Network. She values cross-institutional collaboration through social media, sparking dialogue with online audiences and diverse communities, and creative uses of tech in museum spaces.

Mission Statement

The mission of the MCN Social Media SIG is to support MCN members working with social media through the sharing of knowledge and experience in an effort to maximize the impact of content and strategy development, campaign execution, and campaign evaluation. The SIG will also focus on sharing technical knowledge and best practices with the community and act as a discussion forum to enable this.



MCN’s Social Media SIG examines the campaigns, issues, and trends in social media as it relates to museums. This group is for any individual who works with social media directly or is interested in its application in a museum context, with an emphasis on content and strategy development.

Goals for the community

To support: knowledge sharing, strategy, content development, and evaluation of social media projects.
Relevant topics include:

  • Content management and related tools as they pertain to social media management
  • Methods for maximizing content creation and its dispersal across social media platforms
  • The integration of new and varied media in campaigns and projects
  • The role of social media in supporting our educationally focused missions
  • The potential for pan-institutional, mutually beneficial campaigns and projects
  • Standards and best practices in social media metrics and the evaluation of campaigns