Meet the Educational and Interpretive Media SIG

A visitor interacts with a table and collections items
A visitor engages with All At Once at the Williams College Museum of Art

Thanks to an ever-growing number of interactives, apps, and online platforms, museums can engage with their audiences in more ways than ever before.

With so many tools available, staff often find themselves discussing the role technology plays in visitor learning:

  • In what ways can technology help provide inclusive and accessible interpretation of the museum’s
  • How can digital media be used to connect with visitors both onsite and online?
  • What stories can the museum’s content tell and how can we create that content collaboratively?

Conversations around these topics are the central focus of the Educational and Interpretive Media SIG. As a community of practice, our mission is to build knowledge and skills around the planning and implementation of media and experiences that support visitor’s connections to collections and ideas. Through our messaging board on Basecamp and regular google hangouts, the group addresses the role of digital interpretation and educational tools in the museum.

Interested? Come join us! We’d love to hear about your experiences and learn from each other.


SIG Chair – Alicia Viera, Interpretive Planner, Detroit Institute of Arts
SIG Co-Chair Melissa Mair, Senior Interpretation Planner, Carnegie Museum of Art