Disappearing Content: Snapchat and Instagram Stories

Snapchat! Oh, did we scare you? Don’t worry, we’re here to help. While some may have shrugged off Snapchat because it confused them or they thought it was just a platform for teens, it’s actually a great tool for museums to communicate to their audiences – and the recent introduction of Instagram Stories has made some museum social media managers take greater notice of these ephemeral storytelling methods. What unique value do Snapchat and Instagram Stories have for storytelling? What are some of the challenges of these platforms? How do you even take a picture? We’ll teach you how to worry less about analytics and more about posting stories that celebrate art for art’s sake, and the benefit of your followers. Join us for a discussion of the best practices in Snapchatting and Instagram Stories from a theoretical standpoint, which platform might be best for you or your institution, some examples of excellent uses of the platforms from some of our favorite cultural heritage professionals and institutions, a quick group brainstorm, and a bring-your-own-device, hands-on tutorial in the apps. Participants will leave with an understanding of the platform, some ideas for ways to engage audiences on the app, and, hopefully, a few of their very own Snaps in their very own Stories. Speakers Session Leader : Shaelyn Amaio, Producer of Public Programs & Community Engagement, New York Transit Museum Co-Presenter : Ryan Dodge, Digital Engagement Coordinator, Royal Ontario Museum Co-Presenter : Andrew Mandinach, Video Production Manager, Balboa Park Online Collaborative MCN 2016 Presenting Sponsor: Piction New Orleans, LA