Using Customer Data

Tom O’Connor, Matt Tarr and Micah Walter. As the technology museums use to process admissions, manage memberships and cultivate donors continues to evolve, so do the opportunities to understand, engage with and learn from the individuals who visit and support museums. Visitors who used to represent anonymous transactions are increasingly willing to share individual data at every point of purchase or with every interaction. In turn, their expectations about how organizations communicate with them are changing. An enterprise-wide customer relationship management (CRM) system that aggregates data collected at every touch point provides invaluable information and creates real opportunities for enhancing customer interaction and for building lasting relationships. Thursday November 5, 2015 1:15pm - 2:15pm Great Lakes A2 MCN 2015 Media Sponsor: MCN 2015 Lead Conference Sponsor: