"App"-ropriate for Diverse Audiences Time Saturday 23rd November 2:15pm to 3:45pm Wendy Thomas Senior Heritage Information Analyst, Canadian Heritage Information Network (CHIN) Ana Laura Baz Digital Projects, Musee de la Civilisation Pierre Bois Special Projects Manager, Ontario Museum Association Hanna Cho @hannerl Curator of Engagement & Dialogue, Museum of Vancouver This panel will explore the challenges, technologies used, lessons learned, and tips and guidelines in developing innovative mobile projects that engage diverse audiences. Since 2009, the Musée de la civilisation in Quebec City (MCQ) has created four mobile apps to explore its exhibitions: _ Copyright humain _ (the development of human thought); MCQ (whose activities have evolved over time); _ Parcours LSQ _ (a history of Quebec for people communicating in sign language); and _ Colonie _ (on iPad mini). We will review the effects of these applications on the visitor experience, based on observations with different types of visitors. The Ontario Museum Association (OMA)'s _ Discover Ontario Museums, _ a cultural tourist-focused resource for desktop and mobile users and an iPhone app, aims to maximize and leverage digital assets development and investments to help museums further reach, engage and attract visitors via multiple platforms. Content is contributed by OMA Members. Based on Drupal and MySQL, the project reflects a public/mobile-first approach with touch-friendly and responsive design to ensure longevity; Open Geocoding accurately places museums regardless of Google's mapping system. And since 2009, the Museum of Vancouver (MOV) has had a vision to hold a mirror up to the city and lead provocative conversations about its past, present, and future. This mandate was realized in a technologically innovative way with the _ Visible City _ virtual exhibit and mobile app. Using augmented reality, location-aware mobile technology, and interactive multimedia, it enabled people to go beyond the walls of a traditional museum and reflect upon the city as a living artifact. Topics will include its curatorial and engagement approach, database integration between the virtual exhibit and mobile app., and challenges and rewards of using emerging technologies such as AR to break down the walls of the physical museum.