Join our MCN Media Production and Branding Special Interest Group (SIG) for a new Brand Masters Hangout Session with Cecilia Martin. You deal with your museum brand everyday. But do you really feel like you’re communicating? This series of open talks will help you go beyond the surface and bridge the gap between museum professionals and communications experts. Get the chance to ask the key issues anyone should know about branding in the culture sector and why this is going to be a huge topic for museums from now on. Cecilia Martin is a cultural strategist specialized in museums and cultural organizations. Brand Strategist at Lava Design, co founder and curator at LavaLab. Developed brand strategies and identity programmes for a wide variety of clients including the Philadelphia Museum of Art, Garage Museum of Contemporary Culture, Guggenheim UBS MAP Global Art Initiative, King’s College Cultural Institute, ArtFund, V&A, La Caixa Foundation, Spanish Television RTVE, A*DESK, Netherland´s Museums Association and Netherland´s National Museum of World Cultures. Hosted by Luis Marcelo Mendes, journalist and independent consultant to cultural organizations, currently living in Rio de Janeiro, Brazil. His work focuses on communications projects; design and branding management; digital media; publishing and exhibitions. Co-Chair of the MCN’s Media Production and Branding Special Interest Group with Anna Chiaretta Lavatelli. Live from Amsterdam. Friday 17th June at 5:30pm (GMT+2) / 12:30pm Rio / 11:30am ET / 8:30am PT.