Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool. Topics covered: Introduction to digital analytics Navigating Google Analytics reports Setting goals and targets Google Analytics features Segmentation Custom reports Event tracking Views and filters Dashboards Resources & tools Q&A Presentation slides: http://www.slideshare.net/elena_culture/introduction-to-google-analytics-mcn-sig-data-insights