Data & Insights SIG: Introduction to Google Analytics (MCN Pro)

Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.   Topics covered:  Introduction to digital analytics  Navigating Google Analytics reports  Setting goals and targets  Google Analytics features Segmentation  Custom reports  Event tracking Views and filters  Dashboards  Resources & tools  Q&A Presentation slides: