Designing Evidence: Planning the Data You Track to Capture Specific Behavior

Andrew Lewis This session briefly discusses how Google Analytics event-tracking allows customisable capture of data, illustrated with examples of real-life services. It describes the advantages and limitations of the event-tracking data model. It shows how predicting how you will have to report data will help you design how you capture it. Using a prepared prototype service, the audience will be invited to suggest the most useful data to capture. Using Google Tag manager, we will then try to implement in real time some of the changes requested. Saturday November 7, 2015 11:30am - 12:30pm Harriet MCN 2015 Minneapolis, MN MCN 2015 Media Sponsor: MCN 2015 Lead Conference Sponsor: