Digital Revenue Strategies Panel – MCN Strategy SIG Webinar (May 2020)

A panel discussion featuring Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art, Nik Honeysett, CEO, Balboa Park Online Collaborative, and Brad Dunn, Web and Digital Engagement Director at the Field Museum. The discussion stemmed from the question: "As we adjust to this new reality, what are some ways that we might produce revenue for our organizations via digital?" This first-panel discussion focuses on strategic frameworks and questions for museums and cultural organizations to consider during this time. Questions like, what is the problem we are trying to solve right now? Do we plan to continue on a path of increased digital engagement after this? And more.