Digital Revenue Tactics Panel – MCN Strategy SIG Webinar (May 2020)

Panel discussion on digital revenue tactics featuring Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art; Shyam Oberoi, Chief Digital Officer, Royal Ontario Museum; Alice Walker, Managing Director, Business Development & Innovation, Art Processors; and, Mandy Kritzeck, Digital Media Producer/Project Manager, Corning Museum of Glass. The discussion stemmed from the question: "As we adjust to this new reality, what are some ways that we might produce revenue for our organizations via digital?" This second panel in the series, following an initial discussion about overarching strategies, focuses on various tactical responses museums and cultural organizations are employing in response to the question above. How are museums thinking about membership models, YouTube, virtual events and tours, online courses, and more in this new all-virtual world?