Digital Strategy: From Vision to Implementation – MCN Strategy SIG Webinar (February 2020)

In this session on Digital Strategy: From Vision to Implementation, Sarah Jencks and Liza Lorenz unpack their process for developing a digital strategy at the Ford’s Theatre. The Ford’s Theatre’s Long-Range Plan made clear that the organization needed to broaden its impact and that digital provided an opportunity to do so. The Digital Strategy thus sought to answer two questions: How should Ford’s Theatre use digital media to support its Long Range Plan? And, what will it take to get there? Sarah Jencks is the Ford’s Theatre Director of Education and Interpretation and Liza Lorenz is the Director of Communications and Digital Strategy at Ford’s Theatre. Recorded February, 2020