At The Broad had the privilege of building a museum's digital (not to mention physical) infratsructure from scratch. How would you best serve your visitors, achieve your mission, and work efficiently if given the opportunity to start with a clean slate? Service design places the visitor at the center of the experience and it reflects the reality of the visitor experience in our museums: digital forms only one part of a larger continuum of experience that includes both the digital and the non-digital. Friday November 6, 2015 10:15am - 11:15am Nokomis MCN 2015 Media Sponsor: http://www.intervision.com/ MCN 2015 Lead Conference Sponsor: http://www.piction.com/