In this session, Neal Stimler, Senior Advisor and Business Development Specialist at the Balboa Park Online Collaborative, presents approaches to GLAMs' strategy. Strategy for Galleries, Archives, Libraries, and Museums (GLAMs) is mission-critical. A GLAMs' strategy requires discipline, determination, and diligence to carry out, while simultaneously being a dynamic and sustainable platform for an organization to serve its customers. GLAMs' strategy is interdependent on mission intersecting with the economy, engagement, and environment. The key for present and future GLAMs' strategy is to optimize efficiency and potential for new growth. The presentation focuses on digital-first solutions for GLAMs with online and onsite applications. Recorded March, 2020