The National Air and Space Museum recently completed a major renovation of its main entry hall and exhibition space, the Boeing Milestones of Flight Hall. In conjunction with this effort, we launched a new Museum-wide interpretive strategy and an integrated digital visitor experience targeted to audiences both inside the Museum and beyond its walls. A new interactive wall, mobile app, and redesigned website, along with our social media channels, create an “experience loop” whereby audiences move seamlessly across platforms and enjoy a continuously engaging experience regardless of how, when, or where they enter. The digital experience provides a story-based exploration of the Museum’s themes and collections, enables audiences to personalize their experience, and motivates ongoing engagement with our content and the Museum. This project represents the first time digital experience was deeply integrated into the conceptual planning of a permanent exhibition and a major shift toward a more human-centered, museum-wide approach to visitor experience design. The result is a scalable interpretive foundation for a massive transformation of every exhibition in the Museum over the next several years. The panel will discuss how this new digital experience was conceived, executed, evaluated with visitors, and its transformative impact on several areas of museum practice. Speakers Session Leader : Victoria Portway, Head of Digital Experience, Smithsonian National Air and Space Museum Co-Presenter : Margaret Weitekamp, Curator, Social and Cultural Dimensions of Spaceflight, Smithsonian National Air and Space Museum Co-Presenter : Troy Lachance, Executive Creative Director, Bluecadet MCN 2016 Presenting Sponsor: Piction New Orleans, LA