9:00am • #MobilePhotoNow Instagram Exhibition at Columbus Museum of Art Jennifer Poleon This presentation will examine how social media can be used to help build a global, creative community, connect people to art and each other, drive both online and onsite participation and engagement, and drive a multi-generational mix of new audiences to the museum. 9:15am • Instagram as an Interpretive Tool? A Case Study Brooke Rosenblatt & Margaret Sternbergh This session will explore the successes and challenges of using a social media platform as an in-gallery interpretive experiences. Presenters will share ways they implemented and evaluated InstaManRay as well as possible applications for the future. This case study will offer a new way of looking at a well-explored social media app, providing ideas for creating digital in-gallery experiences in new ways. 9:30am • #ReynoldaBuffalo: How to Convert and Measure Online Buzz to Onsite Attendance Trish Oxford & Sarah Smith Reynolda House made a bold institutional decision for a mid-size museum in 2014 to dedicate personnel resources to expanding and enriching its online audience, but knew little about how directly its online efforts would influence onsite visitation. In the first year after this strategic sea-change, the museum’s social media followers increased by 38% and website traffic increased by 74%. 9:45am • Geneva: Going beyond Museum Walls and Creating Synergy in the City Alex Palin The challenge of the technologies in the XXI century is to bring it all together, delivering museum visitors’ outstanding quality via free and open platforms and services. But izi.TRAVEL goes one step further: we merge not only technologies. We unite providers of cultural heritage stories of the whole world into one free platform, which would provide any app in the world with free storytelling feed. Friday, November 6, 2015 9:00am - 10:00am Great Lakes A2 MCN 2015 Minneapolis, MN MCN 2015 Media Sponsor: MCN 2015 Lead Conference Sponsor: