In this session, Jeffrey Campbell, Interim Director of Community Applications, Yale University ITS, and Rob Lancefield, Head of Information Technology, Yale Center for British Art, present a big-picture view of how using the International Image Interoperability Framework, or IIIF, can offer strategic value to museums and other organizations that share images on the web for research, teaching, and learning. It begins with a high-level overview of what IIIF is, then surveys some of the wide range of institutional aims and use cases it can support, and then illustrates this with reference to Cultural Heritage IT work at Yale University.