At the American Museum of Natural History, we recognize that many different types of people visit our museum – members and non-members, locals and those from abroad, first timers and people who have been visiting their whole lives. These different types of people should have experiences on our website that reflect who they are and what they want to achieve during their digital or in-person visit. In order to achieve this, the museum has undertaken a project to personalize the website using Optimizley. Catherine Devine, Chief Digital Officer of AMNH, will share a case study explaining the process and experience of personalizing our entire website, and using data that we’ve seen as a result. Bio: Catherine Devine is the Chief Digital Officer at the American Museum of Natural History, where she is responsible for the Museum’s digital transformation, including onsite and online experiences, digital strategy, insights and analytics, search, architecture and the execution of key strategic enterprise digital projects. In 2017, Catherine was listed as one of the “Top 50 Chief Digital/Data Officers” by Chief Digital Officer Summit and in 2016 as one of the “20 Influential Chief Digital Officers 2016" by CXO Talk. Originally from Australia, Catherine came to the US 19 years ago, at the time of the first dotcom boom in 1999. Her career in technology and digital strategy is spread across a variety of industries including finance, internet, e-commerce, and consulting. Webinar organized by the Data & Insights SIG.