Skyways Bridging Silos: Content and Production Strategy for a Cohesive User Experience

Jesse Heinzen, Alexander Bortolot, Mandy Kritzeck, Jim Ockuly, & Meaghan Tongen The landscape of content channels, tools, and opportunities for communicating to and with the public is evolving at a rapid pace. This presents new challenges and opportunities for content creation and use from both public and internal user experience perspectives. In the typical siloed institution, it is often difficult for staff in individual departments to step back and look at their institution as it appears in totality to the public. Saturday November 7, 2015 2:00pm - 3:00pm Great Lakes A2 MCN 2015 Minneapolis, MN MCN 2015 Media Sponsor: MCN 2015 Lead Conference Sponsor: