Streaming the Museum: Can Museums Compete with Big Streaming?

Recent video-streaming projects from the Hammer Museum, the Louisiana Museum of Modern Art, and Art21 borrow design and process from streaming services like Netflix. While the cultural sector has always competed with Big Entertainment for the attention of audiences, the competition was more direct during the pandemic, leaving the screen as a main stage for culture and entertainment. What have cultural organizations learned from commercial streaming platforms? Is it possible to play in the same pool and compete with those platforms? Track:Leadership & Strategy