What does it mean for a museum to be social? How do museums translate real life interaction into online engagement, and vice versa? And what do users really want from museums on social media, anyway? This complete panel will address the "social" aspects of social media by looking at both online and real life museum experiences; what successful social media campaigns can look like; and finally, how museums can expand their communities by going social. Panelists will present programmatic successes (and/or failures) examining key issues, including how they have collaborated internally to produce content that is both on message and engaging to audiences, how museums interact with each other and audiences via social media, and how social media initiatives can lead to deeper appreciation of the institution as well as cross-institutional collaboration. Panelists: Name: Sarah Bailey Hogarty, Curatorial Assistant to the Chief Curator, Fine Arts Museums of San Francisco (FAMSF) Willa Koerner, Digital Engagement Associate, San Francisco Museum of Modern Art (SFMOMA) Kathryn Jaller, New Media Manager, Contemporary Jewish Museum (CJM) Presented Friday, Nov 9, 2012 at the Museum Computer Network Conference in Seattle, WA. mcn.edu