The UX Academic: Become a User Experience Scholar (MCNx London)

Betsy Brand delivers her talk at MCNx London. If you work in content production, chances are you know your audience pretty well: what platforms they prefer, how often they like to hear from you, want tone you should use, and what type of information they’re interested in. What if you knew none of these things? Or rather, you have a good idea of what works and what doesn’t, but it was all based on conjecture . . . @MCNxLondon #MCNx Music: